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A Small Business guide to planning a Website.

Updated: Oct 29, 2023

Stressed lady planning a website


As a small business owner, your online presence can be the key to unlocking success in the digital era. A captivating website serves as a virtual storefront, enticing potential customers and showcasing the essence of your brand. However, embarking on the journey of planning a website can be overwhelming. Fear not! In this emotionally charged blog post, we will guide you through a series of numbered tasks, helping you in planning your website for the skilled hands of our website designers at Monster Sites.

Task 1 - Define Your Goals and Target Audience:

Before diving into the world of planning your new website, take a moment to reflect on your goals and identify your target audience. What do you want to achieve with your website? Is it to drive sales, raise brand awareness, or provide information? Understanding your goals will shape the direction of your website's design and functionality. Equally important is identifying your target audience – their preferences, needs, and behaviors. This emotional connection with your audience will form the foundation for a website that resonates deeply and captivates visitors.

Task 2 - Map Out Your Content:

Content is the lifeblood of your website. Start your planning by outlining the pages and sections you want to include in your website. Consider what information your audience needs and how you can communicate it effectively. Craft captivating text that showcases your brand's unique voice and personality. Don't forget to gather high-quality visuals, such as images or videos, that evoke emotions and enhance the overall user experience. By mapping out your content, you'll be one step closer to creating a website that truly engages your audience.

Task 3 - Research and Seek Inspiration:

Inspiration fuels creativity. Explore the digital landscape and immerse yourself in websites that align with your brand's vision and values. Seek out design elements, color schemes, and layouts that resonate with you emotionally. Engage with industry-related blogs, forums, and social media communities to discover the latest trends and gain fresh perspectives. Allow yourself to dream big and envision a website that not only captivates visitors but also fills you with pride and excitement. See our Monster Sites FREE tools guide to help with this process

Task 4 - Gather Necessary Resources:

To ensure a smooth collaboration with a website designer, gather all the essential resources. This includes your brand's logo, brand guidelines, high-resolution images, product descriptions, and any other relevant assets. By having these resources readily available, you'll facilitate the website design process and enable the designer to bring your vision to life seamlessly.

Task 5 - Prepare a List of Desired Features:

Consider the functionalities and features you wish to incorporate into your website. Do you require e-commerce capabilities, a blog section, appointment scheduling, or contact forms? Prioritize the features that align with your goals and engage your target audience. Communicate these desires to your website designer, who will expertly implement them to create a website that reflects your unique business.

Monster Sites Conclusion:

We at Monster Sites understand planning a website as a small business owner can be an emotional and exhilarating journey. By defining your goals, understanding your target audience, mapping out your content, seeking inspiration, gathering resources, and outlining desired features, you'll lay the groundwork for a successful collaboration with a website designer. Embrace the creative process, trust your instincts, and remember that a well-crafted website has the power to captivate hearts and minds, opening new doors of opportunity for your business.

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