30 MONSTROUSLY GOOD WAYS TO BOOST YOUR ECOMMERCE CONVERSION RATE
At Monster Sites, we know that running an ecommerce store can feel like wrangling a bunch of wild beasts. But don’t worry—we’re here to help you tame the chaos and turn your site into a high-converting monster! Follow these monstrously effective tips to boost your ecommerce conversion rates and keep your customers coming back for more.
PRO TIPS FROM 1 - 30
1
Use High-Quality Images and Video on Your Product Pages
When shopping online, customers can’t reach out and touch the product—so give them the next best thing! Crisp, detailed images and videos help shoppers sink their teeth into what they’re getting, making them more likely to buy.​
2
Offer Free Shipping on your products & match your industries average
Nothing scares customers away faster than unexpected shipping costs. Offer free shipping, or roll the cost into your product price. Just make sure your pricing stays competitive—shoppers are savvy, and they’ll sniff out an overpriced deal like a monster sniffing out snacks.
3
Provide Limited-Time Coupon Codes & Vouchers
Creating urgency is a monster-sized trick for boosting conversions. Limited-time discounts push shoppers to make a decision before the deal vanishes into the night.
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4
Be Competitively Priced - Don't price yourself out of the online market
Unless you’re selling something as unique as a one-eyed swamp monster, you’ll need to keep your prices competitive. Tweak them as needed and use killer marketing to highlight why your products are worth every penny.
5
Tweak and Test Your Ecommerce Checkout Process
A clunky checkout process can be the real monster under the bed, scaring customers away at the last second. Test, tweak, and optimize your checkout to make it as seamless as possible.
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6
Enable your Shopping Cart Abandonment Emails
Got customers who drop their carts and run? Abandonment recovery emails can help bring them back. Send reminders, offer discounts, and nudge them toward completing their purchase.
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7
Use Live Chat on your website, and answer questions in realtime
When customers have questions, they want answers fast. Live chat and AI-powered chatbots make sure they get the help they need before frustration drives them away.
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8
Let Customers Know Your Ecommerce Store is Safe
Customers won’t enter their credit card info unless they trust you. Show security badges, use SSL encryption, and let them know you take security as seriously as a monster guarding its treasure hoard. As a Monster Sites customer SSL encryption is provided as standard in any of our website plans.
9
Structure Your Site for Easy Navigation
If visitors can’t find what they need quickly, they’ll flee! Organize your categories logically, use search functionality, and make sure the path to purchase is as smooth as possible.
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10
Make Your Checkout Form Easy to Understand
Complicated forms are a conversion killer. Keep them simple, pre-fill where possible, and let customers check out as guests.
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NEED PRO HELP?
Then the Monster Sites team are on hand to execute this plan for you. Check out our Support and Growth plans.
11
Always Show Customer Shopping Cart Contents
Make sure shoppers can easily see what’s in their cart so they don’t get lost in the fog.
12
Let your Customers Checkout as Guests
Forcing account creation is a surefire way to send customers running. Let them buy first—ask for an account later.
13
Give Detailed Product Descriptions, and remember your keywords
Don’t leave customers guessing! Spell out the details so they know exactly what they’re getting.
14
Allow Customer Reviews and Testimonials
Social proof is monstrous in importance. Let customers leave reviews and showcase testimonials to build trust.
15
Make Your “Add to Cart” and “Checkout” Buttons Stand Out
If customers have to hunt for the “Add to Cart” button, you’re losing sales. Make sure it’s big, bold, and beastly!
16
Have a Great Product Return Policy & Terms and conditions page
Customers feel better buying when they know returns are hassle-free. Offer an easy, no-stress return policy to keep them happy.
17
Optimize for Mobile Devices - 89% of webpages are viewed on a mobile.
If your site isn’t mobile-friendly, you’re scaring away customers. Optimize your site so it looks great and functions smoothly on all devices.
18
Display Your Phone Number Prominently
If your site isn’t mobile-friendly, you’re scaring away customers. Optimize your site so it looks great and functions smoothly on all devices.
19
Provide Valuable Content - Tell your customers things they want to hear
Create useful blogs, guides, and product pages to help customers make informed decisions.
20
Capture Email addresses and build up a marketing database
Not every visitor buys right away—grab their email with a pop-up offer so you can bring them back later.
HAVE A QUESTION?
Then the Monster Sites team are on hand to execute this plan for you. Check out our Support and Growth plans.
21
Grab your Visitors’ Attention Quickly before the escape!
If your site doesn’t hook visitors in the first few seconds, they’ll bounce faster than a scared goblin. Use eye-catching images and strong headlines.
22
Use Calls-to-Action Sparingly - Don't block your visitors viewing
Don’t overload customers with too many options—guide them toward the action you want them to take.
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23
Clearly State Your Unique Selling Proposition, also known as USP
What makes your store different? Make it clear why customers should choose you over the competition.
24
Spell Check Your Copy - Nothing says amateur like a spelling mistake
Typos and grammar mistakes can make you look unprofessional. A polished site builds trust.
25
Measure Your Ecommerce Conversion Rate Optimization Success
Track your analytics to see what’s working and what needs tweaking.
26
Implement a Browse Abandonment Campaign
Send emails to visitors who browsed but didn’t buy, reminding them of what they’re missing.
27
Always Be Testing - Launch variations of your site a see which one works
A/B testing can help fine-tune everything from button colors to page layouts for maximum conversions.​
28
Personalize the Shopping Experience with customer accounts
Use customer data to create a personalized experience that makes shoppers feel special.
29
Implement Progress Bars on Checkout
Show customers how far they are in the checkout process to keep them engaged.
30
Add Filters to Your Category Pages and stop customers clicking away
Help shoppers find exactly what they’re looking for with easy-to-use filters.
THE FINAL GROWL
​​Online shopping is growing faster than a werewolf under a full moon—so don’t get left behind! Implement these monster-approved tips to boost your conversions and make your ecommerce store an unstoppable beast.
Need help creating a site that devours the competition? Monster Sites is here to bring your ecommerce store to life! Contact us today and let’s make something monstrous together.