How to grow your Socials
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Social Skills Season 2: Havaianas
One of the only things more recognizable than the sound of flip-flop sandals is the brand that makes them: Havaianas. 🇧🇷 🩴 In any given year, the business sells over 2 million pairs of sandals. Behind their success is a robust and effective social strategy that highlights their Brazilian roots, taps into influencers and prioritizes platform-tailored content. “We used to take a campaign made for offline media and adopt that for social media,” says Laura Marquez. “What we do now is use a specific format for each platform.” Watch to hear from Havaianas’ Juliana Arruda and Laura Marquez on how the business is finding success with an effective social strategy. For more, check out the entire second season of Social Skills on YouTube.
4 tips for making the most out of Inbox in Meta Business Suite
Looking for inbox management tips? We’ve got you covered. 📬 Inbox in Meta Business Suite makes it easier to manage your business’s communications across Facebook, Messenger and Instagram Direct, all in one place. Check out our top tips for making the most out of Inbox in Meta Business Suite here, and for more resources, click the link below. Please note: Facebook Business Suite is becoming Meta Business Suite. This update will be completed soon. You can continue to look for the same tools and resources with Meta Business Suite. https://go.fb.me/InboxTips
How to Navigate the Evolving Ads Ecosystem
The advertising ecosystem is rapidly evolving towards greater privacy. In this video, we'll walk you through key changes in the ads ecosystem and how it may impact your advertising strategy. To learn more about how you can deliver personalized ad experiences while respecting people’s privacy choices, visit: https://fb.me/navigate-ads-ecosystem Want to dive deeper? Check out our free course: https://fb.me/navigate-evolving-ads
7 Tips for Effectively Using Meta Business Suite
Meta Business Suite helps you manage your online presence across Facebook, Instagram and Messenger in one single place. You can plan, create and distribute all your posts and stories directly from this tool. Watch this video to learn how you can get the most out of Meta Business Suite so you can spend more time connecting with more customers. Ready to get started? Head here: https://fb.me/get-started-meta-business-suite Please note: Meta Business Suite and Facebook Business Suite are the same tool. The naming will get updated to Meta Business Suite across our platform shortly. Additionally, Moments is currently only available to eligible U.S. businesses.
How to Convert More Leads on Facebook & Instagram with Zapier
Lead ads on Facebook and Instagram make the lead generation process simple. You can customize your ad based on what matters most to your business and customers. Learn more about how to use Zapier with Facebook Lead Ads: https://fb.me/lead-ads-partners You can accelerate leads for your business by partnering with a Facebook Business Partner like Zapier. Zapier can help integrate lead ads with your existing tools. Get started for free: https://fb.me/zapier-start-free
8 Tips for Engaging Your Audience with Instagram Stories
Instagram Stories are a playful and attention-grabbing way for people to learn about your business—and for you to learn more about your audience. Watch this video for tips on how to share engaging and interactive stories with your community. Want more tips? Check out our free course here: https://fb.me/instagram-stories-course
How to Use WhatsApp to Grow Your Business
The WhatsApp Business app is designed to help you showcase your products and services and create more meaningful relationships with your customers at scale. Plus, it can help you stay organized and responsive. Watch this video to learn how to use the WhatsApp Business app to bring your business online, create a digital storefront and improve communication with your customers. To learn more about how to use WhatsApp for your business, check out our free resource here: https://fb.me/communicate-customers-course Considering advertising on Facebook? Create an ad today. https://fb.me/whatsapp-ads-manager
Social Skills Season 2: Benefit Cosmetics
Benefit Cosmetics knows laughter is the best cosmetic — and by not taking themselves or their makeup too seriously, they’re able to create social media content that’s relatable and on-trend. “What makes our content personal is that we’re always listening to our viewers,” says Yara Ayoob, the brand’s Regional Brow Expert for Benefit Middle East. “We’re always asking them questions. The more you create the content that they like to watch, the more they’ll trust in you and they’ll keep you top of mind no matter what.” Watch to learn more about Benefit’s comprehensive social strategy, then check out other Social Skills episodes on our YouTube.
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